{"id":65446,"date":"2026-02-15T09:04:18","date_gmt":"2026-02-15T09:04:18","guid":{"rendered":"https:\/\/logisticsbusiness.com\/?p=65446"},"modified":"2026-02-17T11:12:45","modified_gmt":"2026-02-17T11:12:45","slug":"redefining-the-last-mile-with-ooh-network","status":"publish","type":"post","link":"https:\/\/logisticsbusiness.com\/packaging-ecommerce\/last-mile-lockers\/redefining-the-last-mile-with-ooh-network\/","title":{"rendered":"Redefining the Last Mile with OOH Network"},"content":{"rendered":"\n

Brits collectively send and receive millions of parcels daily. But while parcel volumes continue to grow, consumer behaviour around how those parcels are delivered and collected is shifting rapidly, with new research revealing that 115 million retail parcels were sent via lockers in the UK between June 2024 and 2025.<\/p>\n\n\n\n

Courier <\/a>and provider of out-of-home delivery service, InPost, has recently expanded its network by partnering with big retailers like ASOS, while Evri is now available at over has over 10,000 lockers <\/a>and ParcelShops. It\u2019s clear there is a demand for mass adoption and a need to embed these options as a standard.<\/p>\n\n\n\n

Demand is being driven by converging pressures \u2013 rising expectations for quality services and accelerated by the need for ultimate convenience.<\/p>\n\n\n\n

Operational risks<\/strong><\/h2>\n\n\n\n

To understand why people are opting for out-of-home over doorstep deliveries, we must explore the key issues faced in recent years. Recent research conducted by Citizens Advice highlights consumer issues like rising security concerns and failed deliveries. Around a quarter of Brits are either receiving them late, not in the safe place they requested, or being left without them altogether.<\/p>\n\n\n\n

Meanwhile, couriers face multiple challenges in the last mile. Soaring operating costs can prove to be the most expensive part of the supply chain, and operational inefficiencies coupled with time pressures and increased volume can inevitably lead to unhappy customers and damaged reputations. Additionally, where speed was once the primary requirement, modern lifestyle and working habits mean that being at home for delivery is far less predictable, resulting in a need for efficiency and flexibility.<\/p>\n\n\n\n

OOH as network infrastructure<\/strong><\/h2>\n\n\n\n

Out-of-home delivery is no longer a \u2018backup option\u2019, but a strategic lever for improving customer experience and efficiency. It\u2019s the convenient option that gives consumers a sense of control. In fact, over a quarter of shoppers are making purchase decisions based on the availability of OOH options. Many prefer those with 24\/7 access and are willing to travel up to 1km to pick up their package. As e-commerce continues to grow in popularity and consumers face issues with the last mile, it\u2019s a strategic imperative to ease cost pressures and operational efficiencies by offering a solution that consolidates delivery and reduces issues such as \u2018porch piracy\u2019. This inevitably leads to happier customers, and a better reputation, which attracts new business.<\/p>\n\n\n\n

Operationalising OOH at Scale<\/strong><\/h3>\n\n\n\n

According to Bryony Joyce, Operations Manager at Mailboxes Etc.<\/a><\/strong>, there are three practical steps couriers can take to embed OOH effectively:<\/p>\n\n\n\n

    \n
  1. Redesign routes<\/a> around density, not dispersion.<\/strong> Consolidate drop points to increase stop density, reduce vehicle emissions, and reduce time spent on repeated visits.<\/li>\n\n\n\n
  2. Integrate lockers into first-time delivery plans. <\/strong>Don\u2019t think of it as a solution that absorbs failed deliveries. Embed lockers and ParcelShops into primary routing to improve predictability, reduce redelivery costs, and strengthen service reliability.<\/li>\n\n\n\n
  3. Use data to drive network expansion.<\/strong> Research demand for lockers by postcode, commuter flows, and retail footfall. Smarter positioning will drive higher adoption and better ROI. The last mile is no longer defined by the doorstep. For couriers, out-of-home networks represent not just an addition to their service, but a structural shift in how delivery capacity is built, scaled, and optimised. Those who embed it into core network strategy \u2013 rather than treating it as an accessory \u2013 will define the next phase of parcel logistics.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Brits collectively send and receive millions of parcels daily. But while parcel volumes continue to grow, consumer behaviour around how those parcels are delivered and collected is shifting rapidly, with new research revealing that 115 million retail parcels were sent via lockers in the UK between June 2024 and 2025. Courier and provider of out-of-home […]<\/p>\n","protected":false},"author":4,"featured_media":65448,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,38,67],"tags":[44,17609,15639,8837,24889,24888,23873,23871,24890],"class_list":["post-65446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-couriers-express","category-efulfilment","category-last-mile-lockers","tag-bloq-it","tag-evri","tag-inpost","tag-last-mile","tag-mailboxes","tag-mailboxes-etc","tag-ooh","tag-out-of-home-delivery","tag-retail-parcels"],"acf":[],"yoast_head":"\nRedefining the Last Mile with OOH Network - Logistics News<\/title>\n<meta name=\"description\" content=\"OOH Network is the expanding number of parcel lockers across the country for consumers to collect items themselves\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/logisticsbusiness.com\/packaging-ecommerce\/last-mile-lockers\/redefining-the-last-mile-with-ooh-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redefining the Last Mile with OOH Network\" \/>\n<meta property=\"og:description\" content=\"OOH Network is the expanding number of parcel lockers across the country for consumers to collect items themselves\" \/>\n<meta property=\"og:url\" content=\"https:\/\/logisticsbusiness.com\/packaging-ecommerce\/last-mile-lockers\/redefining-the-last-mile-with-ooh-network\/\" \/>\n<meta property=\"og:site_name\" content=\"Logistics Business\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-15T09:04:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T11:12:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/logisticsbusiness.com\/wp-content\/uploads\/2026\/02\/damaged-parcel-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Priestman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LogisticsBizz\" \/>\n<meta name=\"twitter:site\" content=\"@LogisticsBizz\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Priestman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/logisticsbusiness.com\/packaging-ecommerce\/last-mile-lockers\/redefining-the-last-mile-with-ooh-network\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/logisticsbusiness.com\/packaging-ecommerce\/last-mile-lockers\/redefining-the-last-mile-with-ooh-network\/\"},\"author\":{\"name\":\"David Priestman\",\"@id\":\"https:\/\/logisticsbusiness.com\/#\/schema\/person\/2e5c51581f1773e9c5420e5679d01fb0\"},\"headline\":\"Redefining the Last Mile with OOH Network\",\"datePublished\":\"2026-02-15T09:04:18+00:00\",\"dateModified\":\"2026-02-17T11:12:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/logisticsbusiness.com\/packaging-ecommerce\/last-mile-lockers\/redefining-the-last-mile-with-ooh-network\/\"},\"wordCount\":557,\"publisher\":{\"@id\":\"https:\/\/logisticsbusiness.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/logisticsbusiness.com\/packaging-ecommerce\/last-mile-lockers\/redefining-the-last-mile-with-ooh-network\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/logisticsbusiness.com\/wp-content\/uploads\/2026\/02\/damaged-parcel-scaled.jpeg\",\"keywords\":[\"Bloq.it\",\"Evri\",\"Inpost\",\"last mile\",\"Mailboxes\",\"Mailboxes etc\",\"OOH\",\"out-of-home delivery\",\"retail parcels\"],\"articleSection\":[\"Couriers and Express\",\"eFulfilment\",\"Last Mile and Lockers\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/logisticsbusiness.com\/packaging-ecommerce\/last-mile-lockers\/redefining-the-last-mile-with-ooh-network\/\",\"url\":\"https:\/\/logisticsbusiness.com\/packaging-ecommerce\/last-mile-lockers\/redefining-the-last-mile-with-ooh-network\/\",\"name\":\"Redefining the Last Mile with OOH Network - 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